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SQUEEZY Sports Nutrition for Energy and Performance

October 15, 2016

SQUEEZY Sports Nutrition for Energy and Performance

Sports nutrition is an essential but often over-looked part of sports and endurance performance, for staying healthy during training and competitions, and for successful recovery afterwards. Carbohydrates are an essential source of fuel for endurance athletes, such as runners, cyclists and triathletes, as carbs feed your glycogen stores - fuelling the body for optimum performance and providing energy.

Glycogen: Carbohydrates that have been converted and are stored in the muscles and in the liver Depletion of glycogen stores can compromise recovery and weaken your immune system.

What is Squeezy? 

Squeezy is the world's first energy gel. 


In the 1980's, a research team led by Professor Timothy Noakes developed the world's first concentrated energy gel, known as Squeezy, which has now become a best seller in the sports retail industry. The concept was to create a sports nutrition product that athletes or people in training could use to quickly and easily top up their carbohydrate stores and keep energy maintained during endurance sports. The simple but highly functional gels, bars and drinks have become really popular among athletes and individuals who take part in endurance sports like running and cycling.

Fuel your performance

Your engine can't function on an empty tank!

Before sports or exercise

It is important to fuel up the tank before training, events and competitions to ensure that your muscle and liver glycogen stores are topped up and ready to perform. You may have heard of people organising "pasta-parties" and carb-loading sessions the day before a big endurance race or event, this is to fill up your energy stores with carbohydrates. The Squeezy Carbo Load Drink is a carbohydrate powder which can be mixed with water, for the phases before and after sports. This delivers highly concentrated carbohydrate in its most efficient form. Athletes, runners and cyclists often find it difficult to consume high  amounts of carbohydrates using  normal food sources. To avoid the bulk of high-carb foods, the carb load drink is a great option.


Especially during sustained endurance events, your glycogen stores will begin to deplete over time and topping up with a small amount of carbohydrates will help to maintain your performance and energy levels. Even when glycogen stores are filled to 100% capacity, they will only last for a maximum of 90 minutes of high intensity exercise. Carbohydrates in the form of gels, fruit gums and drinks are ideal as they are simple to consume quickly, easily digested and therefore quickly available as an instant energy source. Solid foods such as energy bars can be heavy on the stomach during exercise so gels and gums are more suited for intra-exercise nutrition. How much carbohydrates should I consume during exercise? This depends on the training status of the individual and the type of event or training, however as a guideline:

Medium intensity endurance/hobby athlete: 30-60g per hour

Competition athlete: 60-80g per hour

Semi-pro/pro athlete: 80-100g per hour



After endurance exercise it is a good idea to refill your glycogen stores and also consume some protein to help with muscle recovery. Vitamins and minerals can help to strengthen your immune system, especially Vitamin C and Zinc, to prevent infection and illness.


Protein & Aminos  Your body requires protein and amino acids, which are the building blocks of protein, for healthy muscles and body function. It is especially important to consume protein after exercise to rebuild and restore your muscles. Squeezy 100% Pure Amino contains all of the essential amino acids in a free and crystalline form coming from natural origin.  The amino acids are completely plant-based and therefore suitable for vegetarians and vegans. It is also pre-fermented and free of any additives.

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